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Best Western Website Review & Ratings + Best Western Coupons

Best Western: Products & Services

Best Western is the world's largest hotel chain with properties in over 80 countries.  The company operates with each hotel remaining in the ownership of an individual hotel owner.  Best Western does not operate any hotels on its own.  Started in the Western United States, the company spread throughout the United States and then into the United Kingdom.  Its hotels try to achieve what the company calls its "gold standard."  In recent years, to provide lodgings for those desiring more amenities, the company has instituted Best Western Plus and Best Western Premier properties.  Most hotels now offer their guests a free WiFi hot spot.  Guests using the Best Western website to make their reservations can take advantage of a loyalty club and other discounts.  Reservations can also be made on other travel websites.

Best Western: Company Background

Best Western began as an affiliation of a number of small hotels who wanted to help their guests out be offering reservations at other hotels for them as they traveled around the West coast.  The company was started by M. K. Guertin in 1946 and is 66 years old.  At one point when the company expanded to the East coast, some hotels were known as the Best Eastern.  Eventually, however, the Best Western name was adopted for all of their hotels.  Today the company's CEO is David Kong and the company has assets of over 70 million dollars.  Mr. Guertin's first motel was located in Long Beach, California.

Best Western: Customer Feedback & Reviews

Most guests seem pleased with Best Western.  On CouponCabin, the hotel was rated 3.9 out of 5.  On Tripadvisor, various hotels were rated between 3 and 5 stars.  I have attempted to refer to ratings that rated the website rather than a hotel location.

  • Best Western offers a good variety of accommodation options, from basic to luxury, all at a very good price point. You know what to expect when you stay at a Best Western, no matter what country you are in. The staff are always welcoming and helpful. Clean, comfortable and almost like home!
  • I have always enjoyed my stay at Best Western. The staff is very on top of things and the rooms are always clean. I can also save money so I can afford my vacation.
  • I love best western but I would like to see the bathroom more modernized.
  • Website is user friendly. Easy to make comparisons.


Best Western: Business Credibility & Trustworthiness

This company does not affiliate itself with the Better Business Bureau nor do they provide the BBB with company information.  Because of this, some individual hotels are rated low with the BBB.  Over all in the hotel industry, Best Western was voted the 2011 AAA/CAA hotel partner of the year.  The company website was also voted the 2011 Compuware Best of the Web Gold winner.  The founder of the company, M.K. Guertin was voted into the Hospitality Industry's Hall of Honor in 2009.  Best Western is a well known company in the hospitality industry.

Best Western: Website Popularity & Google Ranking

Alexa.com ranks Bestwestern.com as a fairly popular website.  In the United States, the site ranks slightly above 1700 in popularity.  The site has been on the internet for over 17 years and most users have some college education.  More females use the site than males.  The visits to the site are about equally split between work, school and home.  Over 11,000 different websites link into the Best Western website.  Compete.com shows that the website averages over 2.2 million hits per each 24 hour period.  In the hospitality industry, the site is listed as the third most visited every day.  Google's Page Rank Tool lists the site as 7/10.

Best Western: Social Media Presence

BestWestern.com is well connected with social media.  They have their own blog at www.youmustbetrippin.com which covers many areas of travel and aspects of Best Western.  The company's Twitter page has over 3,000 followers with daily contests and specials.  Facebook's Best Western page has over 480,000 members and is widely used each day by travelers and loyalty club members.  Their You Tube channel has over 400 members and a large number of related videos available.  Best Western has a mobile phone application and a page on Google+ which can be reached here.

Best Western: Website Security & Safety

Bestwestern.com is certified by Thawte as being safe for its users through their SSL program.  The company is owned by Verisign.  All private date about a reservation or service is safely encrypted online.  Google's safe browsing tool rates the company as having no problems for users.  The report can be reached here.  Overall, the website appears to have made a good effort to protect the privacy of its customers.

Best Western: Pricing & Packages

Prices vary throughout the chain.  Bestwestern.com will match the price at a competitor's reservation site if it is lower than that on the Best Western site.  Prices of the Best Western Premium and Best Western Plus hotels will be higher than those of the Best Western class.  Best Western is not a budget hotel chain and its prices reflect this.  Here are some examples for comparison:

San Francisco:

  • Best Western:  from $179
  • Choice Inns:  $133
  • Ramada:  $143

Anaheim:

  • Best Western:  from $80.99
  • Choice Inns:  $57
  • Ramada:  $59.20

Orlando:

  • Best Western:  from $69
  • Choice Inns:  $59
  • Ramada:  $67

Best Western prices in these heavy tourist areas are very competitive.

Best Western: Shipping Rates & Policies

This is a hotel chain so there is little shipping involved with their product.  Most of their transactions are handled online and transmitted electronically.  Sometimes items left behind are sent to a customer, usually by UPS ground.  The type of shipping used depends on the local hotel.  Often the customer is not charged for shipping the items home, especially if the problem occurred due to a problem at the hotel.

Best Western: Payment Methods Accepted

Reservations on Bestwestern.com must be made using a credit card.  Credit cards accepted include Visa, Mastercard, Discover, Carte Blanche, Diners Club, Enroute and Japanese Credit Bureau.  There is also a Best Western Travel Card which can also be used to pay for rooms and given as gift as well.  Other methods of payment may be accepted at the hotel once the guest arrives such as cash or money orders.

Best Western: Returns, Refunds & Exchange Policy

Cancellations are up to the local hotel's policies.  If the reservation is not cancelled or changed in time, a one-night charge will be made to the customer's credit card.  In some cases, if there is a minimum stay policy due to a holiday, for example, the minimum charge will be charged even if a customer has to leave early.  These fees may be waived in case of a unforeseen emergency.  The cancellation policy will be written as part of the reservation, but it is best to contact the hotel in question.  If a customer is coming in late or needs to leave early, this should also be discussed with the local hotel.

Best Western: Product images & screenshots
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Comments (2)

Thanks for a thorough review, Teresa.

Outstanding piece of work here.  You have detailed this very well.

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